[ICO] PlusCoin by DS Plus


New Member
Nov 13, 2017



DSPlus - Mobile app, DS PLUS exists for little more than a year and it already became a strong player in the field of lead-generation and mobile marketing. It encourages people to purchase goods and services from those sellers, who are willing to show loyalty to their customers.
We call those sellers who use our DS PLUS system our partners. At the moment we have 1496 partners and 8027 sales points in Russia and those parts of Europe, where our system is available. These numbers grow daily. Among our partners are successful regional businesses, such as Russian “Absolut” hypermarket network and large international retailers, like “X5 Retail Group”, “McDonalds” or “KFC”.
We communicate directly with the decision-making people of our partner companies, thus bringing our partnerships to really high levels. But like most of IT businesses, our company depends on people and their interest in our product.

Our current user base of 90 000 active users was achieved built without aggressive marketing, just by us listening to partner’s and user’s feedback and constantly improving our product.
Every day our users make transactions with our partners. On average, the number of users grows by 250 daily. By making a purchase from our partners, our users get a discount and unique bonus points, that they could exchange for various gadgets and other goods during the prize draw. Soon, these bonus points will become a backed cryptocurrency, and our partners and users will be using the same infrastructure.

PLUSCOIN - This is a crypto currency, using in the mobile application DS PLUS as a reward for the conducted transactions (purchases, discounts, participation in promotions, visits to special counterparts). Currently there are 2 ways to spend PLUSCOIN. First: Buy the goods in our online store. The second: to take part in the drawing by paying PlusСoin for the ticket (the more tickets, the more chance of winning)

We bring to our partners an independent, blockchain-based cashback assessment instrument. But how exactly modern cashback programs look like? Today, there exist several services at the e-commerce market that feature the cashback program. Its subscribers can partially redeem funds they spent buying from major online retailers, but the process is complicated and the actual transaction is typically delayed for 2 months. Besides, one has to share the funds with the cashback-arranging service.
In the offline world, the cashback is the domain of banks payment systems. Typically, the cashback value would amount to 1-2% of the cost of the purchase. Sure, there are some bank’s partners who would give up to 15% in cashback, but otherwise, these offers are far from good or apply only to the first purchase.

Our mission - is to get people involved in cryptocurrency/blockchain usage by enabling an instant cryptocurrency cashback for our users when they buy from our partners. To really get the system going, we will develop additional Ethereum blockchain-based services to facilitate the usefulness and liquidity of our cryptocurrency to our partners and users. This services will provide the infrastructural platform for further development of the whole mobile marketing industry.
50% of funds raised at the PlusCoin initial chain offering (ICO) would be spent in marketing the coin. This will ensure stable growth of partner and user base, that would, in turn, result in a gradual increase of token’s value and demand.
The PlusCoin team’s first goal is to ensure the adoption of the PlusCoin cryptocurrency token, to increase the number of partners accepting the PlusCoin as a payment for goods and services. The team will work hard to promote the token in new geographical regions and increase the number of partners in the regions that already use DS PLUS.​

Business model and Finance

Today, the basic service DS PLUS offers is motivating users to make purchases from partners by providing users various loyalty bonuses (discounts, promo campaigns, etc.). When First PlusCoin Token will hit the market, the partner would be able to motivate the user to buy from them by offering the transfer of PlusCoin to the user’s account. At the moment, PlusCoin is accrued by DS PLUS as bonus points that are lacking backing (though the user is able to exchange them for a chance to win a gadget or a car in a lottery). For now, the users hold 16 000 000 PlusCoin.

In the future, partner relationship would look like this:
The partner top ups his PlusCoin account by buying the cryptocurrency on his account page. He pays the EPPC (Exchange Price PlusCoin) for the tokens. EPPC is defined momentarily, from a current trading price of PlusCoin on popular exchanges. Next, the partner specifies a fixed amount of USD or PlusCoin or a fraction of the purchase price that he is willing to offer as a cashback to his client. The total amount of PlusCoin that would be accrued to a client’s account is calculated by the formula:
Cashback=(A ∙ x)/(EPPC ∙ USD_Price)
where A is the purchase price, 0≤x<1 is the cashback rate (a fraction of the price), and USD price is the current price of the fiat currency used for the purchase in US dollars. The transfer of PlusCoin could also be triggered by special events, such as the user’s visit to the partner’s sales point (in the current version of DS PLUS this kind of events is registered with the use of GPS and iBeacon data).

An important feature of DS PLUS is the segmentation of partners into 3 different classes:

“Cold” partner– a partner that is not ready to control the PlusCoin transfer by himself. For this class of partners, the transfer is controlled by DS PLUS or any other lead generation service that uses PlusCoin.

Class 2 partner– a partner that is ready to move on to the new system and control the transfer of PlusCoin to clients on his own but is not ready to accept PlusCoin as a payment for his goods or services.

Class 1 partner– a partner that is ready to move on to the new system and control the transfer of PlusCoin to the clients on his own and is ready to accept PlusCoin as a payment for his goods/services

Class 1 partners accept the PlusCoin payments for their goods/services using the formula:
Price_in_PlusCoin= N∙EPPC∙Fiat_price,
where 0<N≤2 is the boost factor, that could be used to incentivize partners and/or users to use PlusCoin. Each class of products and services gets its own recommended boost factor.

For example, if the fiat price of the product is $100 and EPPC = $0.02, the market price of the product is 5000 PlusCoin. If the Class 1 partner specifies a boost factor of N=1.6, then he sells the product to the customer for 8000 PlusCoin, which is equivalent to $160 at the moment of the deal, thus getting 60% in added value. In the case of Class 2 partners this 60% added value will be granted to the exchange which backs the transaction with fiat currency, to promote the usage of the coin.

Distribution and initial rate

1 First PlusCoin = 3300 PlusCoin

ICO 1st
First PlusCoin token = 10.0 $
September 10 - September 29

ICO 2nd
First PlusCoin token = 11.5 $
September 29, 2017 - October 19, 2017

ICO 3rd
First PlusCoin token = 13.0 $
October 19, 2017- November 10, 2017

ICO 4th
First PlusCoin token = 14.5 $
November 10, 2017- December 31, 2017​



New Member
Nov 13, 2017

The winter is coming,
but the #PlusCoin New Year`s Eve sale of goods for #PLC coins is coming sooner
November 24th #CryptoBlackFriday

Friday is the best day for the New Year`s Eve shopping
Buy gifts for your family and friends
November 24th

It`s pleasant to buy goods, but buying gifts for you family is much more pleasant
Only on the 24th of November the #CryptoBlackFriday from the #PlusCoin project
Apple, Samsung, Xiaomi and many other goods from different brands
#Buy #GivePresents for #PLC


New Member
Nov 13, 2017
FORK PlusCoin — the launch of anti-crisis measures — PlusCoinNew

In April 2018, the DS PLUS (PlusCoin) team held a closed strategic session, which was attended by economists, financial and stock analysts, lawyers, blockchain experts and several project advisors in addition to the primary team. The main subject of the session was the determination of the concept for further coin development and finding solutions for overcoming the crisis (unfortunately, it came).

For several days materials on development, economy and PlusCoin distribution among the major token holders (business partners and funds) had been studied.

But not only had the current economic crisis of the coin resulted organizing such a large event. An important aspect was the actions of several large holders of PlusCoin packages, namely the breach of contractual obligations by partners.

In February 2018, one of the funds, which name we are not entitled to disclose, because we are honoring the terms of signed agreements, made a withdraw a part of their coins on the stock exchanges, which caused collapse in the PLC / ETH rate.

After the fact of terms violation had been disclosed, the legal department of the project prepared an official request to the fund, with the conditions of buying out coins sent to the exchange to stabilize the situation. But the fund’s management did not find it necessary to follow the instructions and informed us that they would continue these actions. This was the first reason for holding the meeting of the team and external experts.

The second, but equally important reason is wrongdoing committed by the strategic partner in Russia responsible for real estate leasing. The partner is an owner of a very large pack of PlusCoin. The tokens were not transferred from the owner’s wallet. Yet there are several reasons why DS PLUS (PlusCoin) Team has decided to close the program because of the impossibility of real estate realization in the definite legal framework (the absence of legal market regulation in Russian Federation). Once official requirement to stop the program was requested, the leasing company has notified that the advance payments for a pool of real estate to real estate developers was already completed with fiat money and that the company is not planning to turn PLC tokens back. According to the terms of the signed agreement, the leasing company should not have taken such actions and all the payments committed in fiat money should not influence the turnover of PLC. Then we were informed that the partner had been offering PLC beyond exchanges for an undervalued rate.

Also, there were several incidents of PlusCoin theft from the wallets of large tokenholders.

Crisis of the crypto market and non-fulfilment of contractual obligations by the partners have led to an urgent strategic session.

All participants decided to create a Fork of PlusCoin. The released pool of coins will be partially distributed among the ICO participants, who spent their own cryptocurrency assets to purchase coins. Distribution among the participants will occur on the basis of their cryptocurrency amount invested.

What are the purposes of the Fork creation?

To provide the ICO participants with a new coin, which value will be equal or higher than at the moment of PLC purchasing.

To exclude the possibility of undermining the economic infrastructure of the DS PLUS project (PlusCoin) by unfair business partners.

To create a stable and reliable coin integrated into the project infrastructure — the P2P platform and the DS PLUS mobile application


The new coin PlusCoinNew (PLCN) will be created on May 5, 2018

The distribution of coins between the participants of the ICO will happen from May 05 to May 10, 2018.

Entering Etherdelta and Forkdelta exchanges — before May 10, 2018.

Launching the possibility of exchanging PLC for PLCN until June 10, 2018 — exchange with limitation of maximum volume and an increased rate.

Integration with the P2P platform until May 10, 2018.

What will happen with PlusCoin?

Due to the fact that a large number of PLC are owned by unscrupulous holders, the project team and the advisers decided that integration of PLC with the P2P platform and other areas of the project development will not be realized. On these platforms only the new coin PLCN will be accepted as payment.

But we also understand that there are honest PLC tokenholders, so they will be able to exchange on the platform.

The exchange instruction will be published in a separate information post.

We respect our tokenholders and the funds they invested in the DS Plus (PlusCoin) project. Therefore, such a complex decision was approved unanimously. The new model will allow tokenholders to ability to participate fully in the system, without any fear of the market collapse caused by an unfair business partner.