[ICO] Merculet - Chief growth officer of global entrepreneurs


Mar 14, 2018

We are living in the Information Age, if we put the hard drive containing the data on the internet a day out and drop it on you, it will be heavy * laugh *, it helps you understand that much information traffic. To what extent, however, do you ever think of "pricing" that amount of data? Indeed, today's information is also of its own value. What is the essence of information, if one can know about the sex, personality, income and preferences of someone you can give them the most appropriate products or utilities with them. For example: You are a 22-year-old, beautiful and dynamic girl who wants to have the right clothes and good activities. In the internet age, the simplest thing is to search online. ... but when you type in a phrase, the result will return you hundreds of thousands of answers in less than a second, but most of the information is fragmentary and ineffective, why so? Because search engines do not understand you.

However, if you accept your information, do you know for sure that the information is used for malicious purposes? Are you sure you have been exposed? And what information is valuable or not? That will be resolved by Merculet, a project that uses blockchain in the shareware platform and determines the value of the information, with the public ledger system safe and can not be edited you can control the key Identify what other people know about you.

MERCULET - Everything has its own value ... in a way you did not expect.

At present, the Internet is overloaded with user traffic, and excessive information not only becomes a burden on the enterprise's storage system, but also affects the user density. But Merculet wants to make it a benefit, thanks to the blockchain technology they can create value from the consumer-producer-investor relationship, which allows users to make money from the attention. They, meanwhile, also help businesses grow their businesses by creating a credible ecological response and redistributing a billion dollar economy.

Merculet wants to focus on converting from the Internet of Information to the Internet of Value by building an Attention Value Network (token: MVP). It connects both parties to the offer and needs attention with an open protocol suite to promote the moral shift of the Internet of Value.

The system has three main components:

  1. The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while seamlessly integrating with traditional rewardpoint systems.

  2. UATs (User Attention Tokens), which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.

  3. Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants.

Merculet's platform evaluates the user's attention as a core link, a huge problem nowadays is that the user information is not measurable, many people think their information void. But in the opposite direction, look at two of the world's top companies, Facebook and Google, whose value is determined by the amount of user information they have. This fact proves that users are suffering a lot, they need more assurance, Merculet wants the user's attention will be their property, users by the way their information on the system. Merculet's blockchain system (of course always transparent, safe and public to them self-monitoring), the user's attention means traffic, and it is essential for the business to get, hit price, promote and operate. At the same time, the user's attention to a particular product or service is considered to be a recognition and loyalty of the business. This is part of the business value. A business that is accepted by many users will certainly be more appreciated, and the "brand value" created will be the intangible asset of the business.

In addition, the provision of information also helps advertisers and product providers to achieve higher levels of performance, they will know what customers to look for and help them improve on their own works better. Merculet has defined partnership with some reliable partners for actual business practice: such as Elex- with years of focus on overseas game distribution; Solo Ads - with years of overseas traffic operation, commercialization of advertisements with a well-developed product matrix; MagicWindow - with years of experience of providing smart content distribution services to entrepreneurs.

Merculet, as the Chief Growth Officer of Global Entrepreneurs, uses blockchain technology to transform the relationship between consumers, investors and manufacturers, protecting the interests of consumers while promoting development for businesses by brand.

Merculet hopes that every user will benefit from blockchain technology without changing their habits; every entrepreneur who cherish their users will achieve rapid growth through Merculet by providing them deeper values.

Indispensable, good people:
The Merculet team includes people with experience in information management, databases, advertising, and long-term prevention technologies that will ensure a viable project.

Ivan Jiang
He is known as "China's Reid Hoffman" by Professor Gong Yan, Head of China Europe
International Business School (CEIBS) startup Central China Venture Camp;
• Core Leader of Hewlett-Packard HP China, HP Silicon Valley data management
platform and next-generation data center;
• Chief engineer of SAP, First China representative of SAP Cloud acceleration;
• AdMaster vice president of R&D, GM of R&D center;
• Strategic Advisor of Vivaki Data Solution;
• The Initiator of China APP growth alliance; Talked to over 1000 entrepreneurs in
2 years;
• Co-chair of Zhisland to B Alliance;
• 5th CEIBS startup Camp alumnus,9th Lenovo star alumnus;

Shen Jun Zhang
• With over 12 years’ experience in IT industry, serving globally renowned
technology companies such as HP, SAP, EMC, etc., Engaging in large-scale
enterprise data management and SaaS platforms;
• AdMaster R&D Director, technical leader of a number of product lines, led the
development of the first version of the Mobile Monitoring SDK for the China
Mobile Marketing Alliance;
• CTO of Magic Window, led the development of mobile enterprise-class deep link
service (mLink) and content smart distribution platform (mContent) to ensure
the stable operation of distributed systems that are requested every day;
• Focus on governance of distributed system, performance, distributed ledger,
blockchain economy;

Jerry Gao
• With over 10 years’ experience in Interface design, interaction design and
Internet and mobile product design;
• Independent deliver e-commerce system and large scale data management
system to P&G, Shanghai GM;
• Leader of AdMaster e-commerce product line;
• Advisor of big data product and leader of ads transaction system for Vivaki Data
• Specialized in agile development for prototype design and product development
• Rich Experience in the advertising industry, marketing industry and ecommerce

Information about …

Website: https://merculet.io/

Whitepaper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf

Telegram: https://t.me/merculet

Facebook: https://www.facebook.com/Merculet-347541915747100

Twitter: https://twitter.com/Merculet_io
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