Well, a fancy self-learning scheme (machine learning maybe even to figure out rogue peers?) would certainly look nicer - I think it is in the category of 'good enough, given limited time to work on all things.'
It should have not blown up into this huge issue, but I guess that is simply reflecting that people doing real work are directly interacting, and not some big corp. PR departments. It creates (price) volatility and some heat, but otherwise also shows that the environment is still young and full with people who actually give a damn.