What Exactly is Verasity? Learn with MEXC Blog

amberrrr789

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Aug 23, 2022
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Verasity is a platform that offers a blockchain-based view of the future of esports, adtech, and the digital content economy. It provides advertisers and publishers with the tools they need to fight video ad fraud thanks to patented technology that provides unsurpassed transparency and security. Additionally, an Intelligent Authentication module assists advertisers and publishers in anticipating NFT fraud. In this article, we'll cover all you need to know about Verasity and walk you through the process of buying VRA tokens.


Verasity (VRA) Logo

Unlike Bitcoin or Ethereum, which use Proof-of-Work and Proof-of-Stake mechanisms, Verasity makes use of its revolutionary Proof-of-View (PoV) technology. By utilizing it for all types of video advertising, they can reduce ad fraud. Thanks to a growing ad revenue stream and a wide range of corporate client-used product categories, Verasity is already a project that generates revenue.

What are the functions of Verasity?

Verasity created the anti-fraud software. VeraViews integrates 13 different modules using both off-chain and on-chain components to combat ad fraud at its source and ensure that video advertising is shown to actual users. VeraViews ensures that publishers using the service can give advertisers with a record of true ad serve data by preventing bots from viewing ads and logging ad serve data on Verasity's purpose-built blockchain (VeraChain). As a result, publishers are paid more rapidly, and advertising experiences a higher rate of return. VeraViews is a cutting-edge new method for presenting adverts throughout video content and VoD.

VeraEsports.com
It is an esports platform and video publisher that combines all of Verasity's market-leading ad tech products into a single, Verasity-owned and -controlled esports platform. One of the most important Verasity use cases is this one. VeraEsports' primary goal is to acquire the rights to broadcast unique Esports tournaments. Because Verasity uses the pre-existing fan bases for these events, more people are visiting its website and using VeraEsports, which enables Verasity's Proof of View technology to endure stress testing from users.

Through partners like Brightcove, VeraEsports enables Verasity to make Esports content accessible to content broadcasters all around the world. By merging VeraEsports' exclusive esports content with VeraViews and PoV, broadcasters may leverage VeraEsports material to stream Verasity's better ad tech stack.

Verasity.tv
Thanks to this ecosystem that connects publishers, publishers can use the software development kits, or SDKs, for the following video players: YouTube, Twitch, Vimeo, and more. More than 2 million video makers who rely on meager advertising revenue now have access to this.

Over 3,000 publishers will be able to activate VeraViews and safeguard their advertising against fraud at the touch of a button in 2022 because to Verasity's focus on integrating portions of the VeraViews ad tech stack natively into the Brightcove player.

Essential Veracity Products
Verasity provides a variety of essential product verticals; more details are given below:

  • VeraViews and POV technologies are highlighted and packaged for worldwide broadcasters by VeraEsports, a top supplier of esports content.
  • VeraVerse. It is a currently under construction NFT Marketplace for artwork, video game products, and metaverse collectibles.
  • VeraPlayer. a special video player that combines VeraViews' ad stack with those from our advertising partners to increase advertising revenue. VeraEsports now makes use of VeraPlayer, which is offered on the Brightcove Marketplace.
  • VeraViews and Proof of View. To tackle ad fraud across video content, a special antifraud solution and an enterprise-grade ad tech stack are used. By submitting only valid views to the blockchain, which cannot be altered, the PoV application to NFTs enables the detection and elimination of ad fraud.
  • A wallet for storing the utility token and ecosystem of Verasity, $VRA, is called VaraWallet. VeraWallet is a payment system that accepts both cryptocurrencies and fiat currencies and also houses reward tokens. An yearly staking opportunity of 18.25% is provided to VRA holders by VeraWallet, which has more than 130,000 users.
  • Watch and make money. In return for watching videos, users of this application receive tokens. Thanks to View & Earn's SDK integration into the publisher's video player, users who watch and earn videos are compensated with VRA tokens. When used on a publisher's website, 90% of all video players, including those from YouTube, Twitch, Vimeo, and more, can be incorporated.
How to buy VRA tokens?
To purchase VRA on MEXC, follow these instructions:
  1. Enter your MEXC account credentials, then select [Trade]. Select [Spot].
  2. To view the trading pairs that are accessible, type "VRA" into the search field. Consider the VRA/USDT scenario.
  3. Go to the [Spot] box by scrolling down. Enter the quantity of VRA you wish to purchase. Open a Limit order, a Market order, or a Stop-limit order, as appropriate. Use a market order as an illustration. To finalize your order, click [Buy VRA]. The VRA you bought is in your Spot Wallet.